Your New BFF: Brain Food Fridays

Brain Book Friday graphic

Welcome to this month’s special edition of Brain Food Friday (BFF), where we’re celebrating Earth Day (April 22) by learning more ways to communicate effectively about protecting the big, blue marble. In this edition, we’ll explore research and insights dedicated to safeguarding nature and enhancing our planet’s well-being, covering topics from climate change to overall quality of life. 

Reducing Inequality: A Key Climate Strategy 

Researchers from the University of Cambridge and Oxford investigated how inequality affects the adoption of low-carbon behaviors for climate change.  

  • Financial Barriers for People with Lower Incomes: Households in the lowest income group spend a disproportionately higher percentage of their income on necessities, leaving little room for extra spending on eco-friendly alternatives. The study reinforces the significant financial barriers preventing people with lower incomes from adopting low-carbon behaviors.  
  • Disparities in Access to Resources: There are also differences in the resources available to promote eco-friendly behaviors. People with higher incomes have greater access to tax breaks and other financial support for eco-friendly activities, which contributes to the gap in sustainable consumption habits between different income groups.  
  • Key Takeaway: Effective climate communication requires recognizing and addressing the financial inequalities that hinder behavior change, as well as emphasizing inclusivity and accessibility in messaging to foster widespread participation in climate solutions.  


“Outdoor Days”: The New Measurement for Climate Change 

Researchers at MIT have developed a unique approach to measure global climate change patterns by focusing on its implications on people’s daily lives.  

  • Lack of Understanding: Humans grapple with the complexity of climate change, struggling to interpret data and failing to perceive its immediate consequences.  
  • Universal Language: Researchers propose shifting the focus from global averages to personal experiences, showing how climate change can and will affect activities based on individual preferences on what they consider “outdoor days.” By translating climate change impacts into loss of precious outdoor days — days when it is a safe temperature to be outside — people can better assess the impact of global warming, highlighting the personal effects of climate change on quality of life.  
  • Key Takeaway: In this age of severe weather events, it’s crucial to find new ways to equip society with the knowledge and motivation needed to make climate-friendly decisions.  


How Can We Influence People to Help the Environment? Metaphors! 
The University of Portsmouth investigated methods to enhance sustainable disposal practices for electronic waste (e-waste) and discovered that employing powerful metaphorical messages motivates consumers to recycle. 

  • Global Issue: Electronic waste presents an urgent challenge that demands immediate attention. E-waste frequently contains hazardous substances like mercury, lead or acid, which are disposed of in landfills without proper treatment or precautions, resulting in substantial long-term harm to the environment and human health. 
  • Assessing Behaviors: Researchers assessed the factors impacting consumers’ safe disposal of e-waste, providing valuable insights for policymakers crafting disposal messaging. 
  • The Power of Words: Consumers who were told that failing to recycle their batteries could result in polluting the equivalent of 140 Olympic swimming pools annually were more inclined to engage in an electronic waste recycling program. 
  • Key Takeaway: Harnessing communication for the betterment of our world involves strategically simplifying information that can have a positive impact on consumer behavior.