American Psychological Association (APA)

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Getting America Talking about – and Reducing – Stress

Harnessing the power of data to captivate and persuade lies at the heart of Vanguard’s collaboration with the American Psychological Association (APA) and their annual Stress in America™ survey. Since its inception in 2007, we have positioned this nationwide survey as a vital compass for behavior awareness and potential change, delving deep into the roots of stress, unearthing its primary sources, the coping mechanisms employed, and the profound repercussions it casts upon our lives. Once the survey data is collected, we identify potential narratives that can transform mere statistics into compelling stories. These tales resonate across social media platforms and spark headlines in prestigious media outlets, such as The New York Times, Washington Post, CNN, Bloomberg, and even captivating audiences on shows like The Late Show with Stephen Colbert and Meet the Press. Vanguard’s communication strategies have elevated APA psychologists to the forefront of public discourse, tackling issues ranging from election-related stress to the unique challenges that keep Generation Z awake at night.