Spotlighting American Culture on National Stages
Since 2019, Vanguard has collaborated with IMLS’ Office of Communications to build public awareness about America’s libraries and museums, as well as strong relationships with stakeholders through information exchanges, national and local media relations, publications, and strategy/content design for the agency’s website, blog, e-newsletter, and social media. Each year, Vanguard helps IMLS with their flagship program — the National Medal for Museum and Library Service, which is the nation’s highest honor for institutions that make significant and exceptional contributions to their communities. In July 2023, Vanguard supported the Medals ceremony honoring the eight recipients at the White House, headlined by First Lady Dr. Jill Biden. We designed promotional collateral, acted as liaisons for all recipients and their travelers, and helped produce video content with each recipient onsite, sharing their stories and connections with the institutions to use on social media and other platforms. To close out summer, the team supported IMLS’ efforts at the Library of Congress’ National Book Festival by producing educational materials and resources and supporting day-of social media.