Empowering Women Voters at the Ballot Box

At a time when voting rights, election integrity and civic participation are at the forefront of national conversation, the League of Women Voters plays a critical role in educating and empowering voters.

Vanguard supports the League’s national headquarters team in Washington, DC, with strategic communications around civic engagement topics that guide messaging and outreach to the more than 750 state and local Leagues across the country. We provide strategic counsel, media relations, crisis communication, affiliate relations, social media, content development and video production related to expanding voter access, fighting voter suppression, money in politics, redistricting and safe and fair elections, among other important social justice issues.

Our crisis communications work includes rapid-response planning and message development to help the League navigate urgent issues such as misinformation campaigns, election-related threats and high-profile legal challenges. Vanguard advises on proactive strategies to mitigate reputational risk, prepares statements for sensitive situations, and coordinates media outreach to ensure accurate, timely information reaches the public and League affiliates.

We also produced award-winning video PSAs to educate voters — in English and Spanish — about how they can participate in elections and pointing them to the League’s key online resource, VOTE411.org. These PSAs ran on more than 8,000 TV and radio stations when they were first produced in 2020; the PSA “Make Your Voting Plan” has been viewed more than 173,000 times on YouTube. We’ve also placed multiple print and digital ads including on billboards in cities across the country, in The Washington Post, the Pittsburgh Post-Gazette, the Detroit Free Press and the Milwaukee Journal Sentinel encouraging voters to participate in elections. We regularly write speeches for League leadership at key events and rallies, and develop branding and materials — from stage designs to mobile app assets — for the membership’s annual meeting.

Across channels and audiences, this work advances the League’s mission to empower voters and defend democracy by ensuring accurate, accessible information reaches communities nationwide.