World Environment Day

World Environment Day 2012

Bringing the World to D.C.

In collaboration with the United Nations Environment Programme (UNEP), the Office of the D.C. Mayor, Earth’s Natural Force and the District Department of the Environment (DDOE), Vanguard led PR, publicity and partnership efforts to generate momentum around World Environment Day — one of the principal vehicles through which the United Nations stimulates worldwide awareness of the environment. We planned and executed a press conference to announce the selection of Washington, D.C., by the UNEP as the North American Host City for World Environment Day, along with the regional theme we developed, “Unite for a Sustainable DC”; designed and created the World Environment Day DC logo; and participated on the World Environment Day DC Host Committee, composed of more than a dozen local environmental groups, corporations, nonprofits and government agencies. Most important, we helped foster partnerships between 50 and 60 federal officials and representatives from local environmental campaigns, the Office of the D.C. Mayor, Earth’s Natural Force, the DDOE and the UNEP.