COVID-19

PR DURING A PANDEMIC

Vanguard Communications is working with our clients to adapt to the new realities that are affecting how they do their work. Now more than ever, our staff is committed to having a meaningful impact on people and communities, which means elevating the organizations and issues whose voices need to remain strong.

It has never been more important to contribute our expertise — from health and wellness to energy and environment — and our services, such as strategic communications planning and virtual events strategy, to the social causes that need them to thrive.

Supporting Staff

We have been working remotely since March 12, 2020, and we are encouraged by how well we have been able to support our clients in a remote scenario. But such distancing can exact a toll on our mental health. That’s why we are taking time to support friends, family and even strangers. We are circulating articles on how to help those in greater need than ourselves. We are taking time to walk our pets, help kids with homework, get fresh air, and overall rest and recharge for what lies ahead of us.

The Work Continues

There is no doubt that the world has changed, and communications has changed right along with it. But together, we know we can apply our creativity and PR strategies to meet the present challenges head on. Browse the resources that we’ve found helpful below and send us a note to let us know how we can help you.

COVID-19 Communications Resources

• Crisis communications resources from PRSA
• Cision Brand Communications webinar series
• COVID-19 communications resources from the Society for Health Communication
• Capitol Communicator Coronavirus Forum
• Associations Now Coronavirus Tracker
• … and of course, John Krasinski’s Some Good News channel!