https://vancomm.com/wp-content/uploads/InpracticeBlog.jpg 482 1600 Brittany Vanderpool https://vancomm.com/wp-content/uploads/logo-vanguard-new.png Brittany Vanderpool2026-07-28 21:37:082026-07-28 21:37:08Smithsonian’s National Museum of the American LatinoStanding out in a crowd. That’s what organizations need to accomplish their goals, and a strong brand can get you there.
To develop or update a brand, Vanguard follows a process backed by research that involves evaluating, creating, testing, implementing and promoting a full platform — not simply a visual identity. We identify what makes your organization special, then marry striking imagery with compelling messaging that fosters trust and loyalty among your audiences.
Branding and Positioning Services
- Brand platform development
- Research, including audits and interviews
- Messaging
- Audience testing
- Editorial style guides
- Visual identity packages, including branding guidelines
- Identity launches and promotions
- Template designs
- Tagline development




