Branding & Positioning

Standing out in a crowd. That’s what organizations need to accomplish their goals, and a strong brand can get you there.

To develop or update a brand, Vanguard follows a process backed by research that involves evaluating, creating, testing, implementing and promoting a full platform — not simply a visual identity. We identify what makes your organization special, then marry striking imagery with compelling messaging that fosters trust and loyalty among your audiences.

Branding and Positioning Services

  • Brand platform development
  • Research, including audits and interviews
  • Messaging
  • Audience testing
  • Editorial style guides
  • Visual identity packages, including branding guidelines
  • Identity launches and promotions
  • Template designs
  • Tagline development

Client Highlights and Blog Posts

Breakfast Club