Crisis Communications

The strongest crisis strategy is prevention. Vanguard works with organizational leaders to identify vulnerabilities — from complex policies and financial transparency issues to messaging that could be misinterpreted — and reframe them before they escalate.

We support boards and executive teams with readiness plans; media prep; and clear, credible messaging that protects organizational trust and helps keep the focus on mission and values.

Crisis Communications Services

Customized crisis communications plans
Risk and vulnerability assessments
Scenario planning and tabletop exercises
Message frameworks and holding statements
Crisis response management
Real-time media monitoring and social listening

Press releases, statements and FAQs
Media training and spokesperson coaching
Influencer and community engagement strategies
Post-crisis brand and reputation assessment
Long-term reputation rebuilding strategies

Client Highlights and Blog Posts

Creating People-First PR Efforts That Engage Rather Than Divide

Improving Internal Communications in the Workplace and Increasing Staff Engagement

The Intersection of Clarity, Creativity and Equity in Health Communication: Lessons Learned from the National Summit for Health Communication