“When I first learned about PR, I thought it was about product or celebrity promotion. When a mentor made me aware of communicating for social change and the field of social marketing, I was excited and intrigued. Ever since, I’ve focused on this area in my career and derived great satisfaction from putting my energy into work that makes a positive difference in communities.”
Memorable professional moments:
People often find it interesting that …
I grew up in the UK, studied foreign languages and literature, lived in Mexico and France, and ended up in PR in the U.S. For me, learning how to speak other languages and living in new places was the key to being a better communicator. You see things from a different perspective, you know how it feels to be an outsider and you learn how to be creative in order to communicate!
What does people-first mean to me?
It’s the Golden Rule, plain and simple: Do unto others as you would do to yourself. That applies in the workplace and how you interact with your colleagues, as well as how you choose to invest your time and energy in work and other activities.
Connect with Carolyn