VC Digital Bytes: March 23, 2018

Every two weeks, Vanguard distills hundreds of digital media headlines into the best “byte”- sized pieces of useful information. Each edition has news ranging from the latest Facebook algorithm changes to best practices for email marketing. Share Digital Bytes with your organization to keep your digital strategies ahead of the pack.

Digital Bytes

It can’t be overstated how BIG this week’s Facebook news is about Cambridge Analytica. The story — which centers on the mishandling of millions of Facebook users’ personal data — is complex and covers close to a decade of Facebook’s data security and privacy operations. On one hand, the story speaks to the business model predicament Facebook is in by providing a free service to billions of users; on the other, it showcases the fear and panic that can arise from knowing your private data isn’t so private.

  • The best way to get a good grasp what the heck this is? Listen to a few podcasts that can go in more depth than standard news reporting. Here are a few good ones from this week:
  • Time will tell if this story is forgotten in a few weeks or if the #DeleteFacebook trend marks the turning point for Facebook and we see a drop-off in users and engagement.

Moving on!

Instagram made some interesting algorithm changes this week that could affect your content strategy. In response to user complaints, old content will not show as frequently in feeds. Instagram will also now let you to feature hashtags and other profiles in your bio.

While it’s helpful to understand why about 11 percent of Americans never go online, what about Americans who are constantly connected? Pew released a new report showing that almost 40 percent of people ages 18 to 29 are online “almost constantly.”

This is an important reminder that “offline” and “online” behaviors really are the same thing. Yesterday, the Senate voted to pass the Stop Enabling Sex Traffickers Act, legislation that (FINALLY) means websites will be held liable for hosting sex trafficking content. In response, Craigslist immediately decided to remove personal ads from their site.

Fun Resource

Content marketing refers to the promotion of online content (think blog posts, website pages and social media) as opposed to promoting a product or service. Get 50 tips on content marketing that range from “Readers will judge your article at a glance” to “Most blogs fail.”

Finally …

I mean really, who doesn’t love a good font? For all you typography lovers out there, check out Netflix’s newest typeface, “Netflix Sans.”