VC Digital Bytes: May 4, 2018

Every two weeks, Vanguard distills hundreds of digital media headlines into the best “byte”- sized pieces of useful information. Each edition has news ranging from the latest Facebook algorithm changes to best practices for email marketing. Share Digital Bytes with your organization to keep your digital strategies ahead of the pack.

Digital Bytes

It’s developer conference season, with Facebook’s F8 wrapping up and Apple’s WWDC happening in June. Expect more tech announcements and news during the summer! Below are a few key takeaways from F8.

  • The News Feed is on shaky ground. Besides testing new hate speech identification software the day before F8, Facebook generally ignored the News Feed and focused on Instagram, AI and VR technologies at F8. This is leading some to believe the News Feed is close to dead. It continues to be a big money maker for Facebook, so I can’t imagine they would remove the News Feed all together — but it does seem to be less of a focus area now.
  • Nonprofits, take note: Facebook is focusing on Instagram and curating smaller, more tightly connected communities. If you haven’t thought through a Facebook Groups or Stories strategy as a way to harness this shift, now is the time to do so.

In other news …

Fun Resource

Need a refresher on what those pesky social media algorithms are up to? Read Social Media Today’s Current State of Social Media Algorithms.

Finally …

Notice how I did not talk about Facebook’s announcement of a new dating app during F8? Yeah, that’s because it was met with some jokes. Enjoy. ?